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Our story

MUSK is the story of two sisters, in love with timeless elegance, born in the 90s. Our aspiration blossomed in the harmonious desire to unite minimalism and sophistication. Our adventure begins in 2022 with a desire to create beauty from beauty itself.

How can we design pieces that transcend time, while being vigilant guardians of our precious planet? The answer to this ethical quest comes to us during a peaceful stroll in the Sentier district, in Paris, where we discover buried treasures: the dormant stocks of fashion houses, vestiges of craftsmanship and the history of fashion.

Driven by this unexpected discovery, we fervently launched into the creation of a Parisian brand of women's clothing. Each piece becomes a timeless one, meticulously crafted to reflect our commitment to sustainability and our passion for refined aesthetics.

Thus, MUSK embodies much more than just a fashion brand; it represents a magical fusion between the prestigious past of haute couture and the avant-garde vision of a future in which beauty and environmental responsibility coexist in perfect harmony.

Our values

M for Minimalism

At MUSK, we believe in the beauty of simplicity. However, it is essential to understand that simplicity does not mean monotony. Our clothes are made with care, emphasizing quality and timeless lines. We want our creations to remain in our cupboards for many years and to be passed on to future generations.

U for Unique and S for Sexy

Our goal at MUSK is to bring out the beauty and seduction of every woman, while making them feel unique. We highlight all body types with the aim of enhancing every woman.

K for Kindness

In order to promote equitable sharing of value, the brand donates 1% of its sales to an association each year. This action is not necessarily highlighted so as not to transform it into a sales argument.